7 Lessons Learned From Expand Your Personal Brand’s 7th Anniversary

Today, May 17, 2023, my Amazon bestseller, Expand Your Personal Brand, turns 7! I published my first book May 17, 2016. It contained 20 business lessons to help you with personal branding success. You can buy it here on Amazon!

In commemoration of my 7th anniversary, below are my 7 thoughts and lessons learned regarding my journey.

7 Lessons Learned

Have a why and a clear reason for writing a book

I really used Expand Your Personal Brand to help others polish their personal brand. I have taken all of my personal experience and churned out a book (and workbook).

Manage your costs

I have learned this lesson the hard way. I have spent over $4000 when looking back I could had spent less than $120. However, experience is the best teacher. Since then I have started implementing cost management measures ever since!

Tracking everything from the money you spend on feasibility analysis (seeing if your ideas is financially viable) to marketing, distribution, everything.

I have purchased every single subscription that the gurus said that I needed when in reality all I needed was an email list, a website, a scheduling app, and a Facebook Ads account. Right in 2023…